Rob's Blog: Sales & Marketing

    • Extra Step Boosts Advertising ROIs
      Today I spoke with an attorney who is going to run an ad campaign with us. As we discussed the "creative," which includes the text in the ad, I asked him about his goals of the campaign. As...
    • Sales Down? Change Your Offer
      Drue Sanders, founder of Albany-based Drue Sanders Custom Jewelers, stocked up on more silver inventory than gold in response to her gold sales drastically dropping during the 2008 holiday season....
    • Lowering Price Without Discounting
      Today I had lunch with the owner of a successful catering company. One of the things we discussed was how his company is accepting smaller jobs than he would have considered taking on less than...
    • Using Twitter to Generate Revenue
      Here’s an entrepreneur who got it right! Kogi Korean BBQ To-Go is a Los Angeles based vendor that sells $2 tacos filled with Korean BBQ out of a truck. Although the truck is always moving and...
    • The Answer is Yes, Now What’s the Question?
      During Tuesday’s NY Report webinar, “The 10 Customer Service Commandments,” best selling author and customer service expert John DiJulius shared some of his secrets for achieving world-class service...
    • Turn Your Worries into Sales
      Here we are in the worst economic crisis of our lifetimes - many of us can’t help but worry about survival and growth. These days it’s hard not to worry about something. But no matter the extent of...
    • How This Salesperson Kept Me as a Customer
      Our account rep at our reprint company called me the other day to discuss her marketing plan for 2009, which really impressed me because no one has ever done that before. Not only did she proactively...
    • Is Paid Search Right for Small Business?
      I read an article on BtoB regarding how small businesses are slow to embrace paid search marketing. They cite a recent study by Kelton Research which polled 400 small business owners and found that...
    • Don’t Get Caught Competing On Price
      When the economy picks up again, some of the budget-minded business practices we’ve adopted during this recession should now be a part of our best practice. Case in point – beefing up customer...
    • Are You Telling Your Customers to F*** Off?
      The DiJulius Group’s recent newsletter has a great tip for business owners. It discusses the damaging effects that “negative cues” can bring to your businesses; signs such as “STOP- All visitors MUST...
    • Keeping Up a World-Class Website
      Earlier this month I blogged about an article that discussed the key elements that all good websites need to have (link). Here’s a good follow up to that article, which details more of the...
    • Quick Website Checklist
      15 Key Elements All Top Web Sites Should Have is a great short read on what you should incorporate into your website.  Check out the comments as well.
    • Should Your Clients Be Committed?
      I had an interesting discussion last week with a marketing professional. We were trying to figure out how we can work together and I asked her "how could I help you."  She said that...
 
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