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Rob's Blog

    • Is Bigger Better?
      by Robert Levin
      Among the perennial debated issues in business is, “Is bigger better?” In one camp, you have those that say “grow or die.” In the other, they say that the size of your business should be a reflection...
    • Three Tips on How NOT to Grow
      by Robert Levin
      About 15 years ago, someone told me, “A strategy isn’t just what you decide to do, it’s what you decide not to do.” And a couple of years ago, serial entrepreneur Steve Messer added something to the...
    • Is My Band Good for Business?
      by Robert Levin
      Last week, I was having a discussion with a business contact who is also a friend. We were discussing my band, Fantastic People, and our upcoming debut on March 29th. He told me that he had heard...
    • Grow by Knowing How Not to Grow
      by Robert Levin
      About 15 years ago, someone once told me, “A strategy isn’t just what you decide to do, it’s what you decide not to do.” And a couple of years ago, serial entrepreneur Steve Messer added something...
    • Making Money Selling Razor Blades
      by Robert Levin
      When I started my career, someone once said that the key to business is selling the sizzle (the marketing), not the steak (the product). Back then, I didn’t get it. Well, I get it now.  
    • Performance Evaluation Made Simple
      by Robert Levin
      Whether you ask the reviewer or the employee being reviewed, “Do you like the performance review process?” I guarantee that you will get the same response: “No.” We sent a man to the moon over 40...
    • Why We Should Have Moved Sooner
      by Robert Levin
      Back in the fall of 2007, we were in a shared office in Chelsea and were craving our own space. I received an email that a sublease was available right around the corner. I raced over with our GM at...
    • How to Operate in the Zone
      by Robert Levin
      We all have an idea of our strengths and weaknesses and how we work. But do we really understand how to leverage the way we think, work, and act?
    • How 2012 Can Bring Real Change
      by Robert Levin
      No, I am not talking about the elections—at least not here. (If you want to read my thoughts on government and small business, check out some of my posts on HuffPo Small Business.) Over the past year...
    • (Lack of) Speed Kills
      by Robert Levin
        I’m working with an entrepreneur who has developed software that helps enterprise-level companies save time and money. She believes that she has the best product on the market and based on the...
 
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