Tools for Digital Marketing

Movable Ink

What's it about? Movable Ink brings email marketing into the 21st century by adding real-time content into your company emails, meaning that the content can change after you send it. This can be as simple as adding a live Twitter stream to your signature or as complex as real-time inventory counters, local maps, device targeting, and optimized creative content that automatically changes depending on what's more successful in live A vs. B tests.

How can it help?

According to Movable Ink, their optimized creative content can increase click-throughs by more than 35 percent.

What's the cost?

The most basic package is free, although the content is watermarked. A pay-as-you-go account costs $3 per opened email, and companies interested in premium accounts have to call for pricing plans; however, their site includes a price estimator.

Where can I find out more?

Visit movableink.com, email contact@movableink.com, or call (800) 270-6033.

Bloapp

What's it about?

Bloapp (rhymes with soap) is an online platform that turns blogs into iPhone and Android apps. If your company website hosts a blog with an RSS feed, or if you use a blogging platform such as Blogger or WordPress, you can create an app featuring your blog's content. When you register and customize your blog with Bloapp, the platform generates a QR code, which readers can use to retrieve the personalized app.

How can it help?

Besides being able to read your company blog on the go without having to navigate your website with a mobile device, Bloapp also lets you enable banner ads in the app. (If you use this feature, 10 percent of the time Bloapp will promote itself with its own banner ads.) You can also track readers through the app's dashboard.

What's the cost?

There's no cost—Bloapp is free to use.

Where can I find out more?

Visit bloapp.com.

Mockingbird

What's it about?

Mockingbird is an online tool that enables its users to create, preview, and share website mockups. Using drag-and-drop tools, users can build website mockups, link them together, use interactive previews to see how the pages will look when they're live, and invite other team members to edit the site and see progress in real time.

How can it help?

Mockingbird eliminates the need for flat website mockups, which don't allow you to see links or live content, and giving your team members access to the platform means you waste less time emailing each other. It's also fully web-based, and requires no software to download, meaning your mockups can be viewed from other computers and devices.

What's the cost?

The lowest priced plan is free, but limited to one project with 10 pages and two users. The highest priced plan is $85 a month and includes unlimited projects and collaborators, with unlimited archived projects, as well.

Where can I find out more?

Visit gomockingbird.com or email contact@gomockingbird.com.