What's this?

Classic Business Guide Finally Gets a Digital Update

Post a Comment  
     

 

How to Win Friends goes digital
November 1, 2011

 

 

 

 

 

Known as the original self-help book and a classic advice tome for every businessperson from salespeople to CEOs, Dale Carnegie’s How to Win Friends & Influence People has one big drawback: it’s from the 1930s.

 

Peter Handal, chairman and CEO at Dale Carnegie & Associates, has recently released an update for 2011, How to Win Friends & Influence People in the Digital Age (Simon & Schuster). The modern take instructs readers on how to be professional online with advice including how to get clients to follow you on social media, how to build trust online, and how to keep from getting too distracted by social media. Welcome to the new millennium, Mr. Carnegie.

 

For more information about the book, visit dalecarnegie.com.

Related Articles

 
Author Information: