DO NOT REPLY!

Published on: December 15, 2008
A few posts ago, I referenced a newsletter from The DiJulius Group about identifying and eliminating negative cues around your business. Today, I received 3 email newsletters (only 1 of which I opted-in for) that said something along the lines of "Do not reply to this email." While I understand that these are often auto-replies, I think this not only sends a negative message, but it’s just plain dumb. Don't you want to hear from your customers- no matter how they reach you?  Maybe, just maybe, they are interested in buying something from you but just didn’t notice, or bothered to click on, the image as instructed? Who knows, maybe they want to just reply and get more info before making a purchasing decision? By the way I am, as we speak, making sure NY Report isn’t guilty of the same…
 

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