Our account rep at our reprint company called me the other day to discuss her marketing plan for 2009, which really impressed me because no one has ever done that before. Not only did she proactively come up with the plan on her own, she called and walked me through each step of the process and asked for my feedback. Her proactive approach gave me a high level of comfort and really made me want to continue working with her and her company.
I think this is a great reminder to make sure you are well in tune with your clients. Call them, even if they aren’t up for renewal anytime soon and you don’t have anything to sell them, and reassure your clients that they are on your radar. Remember- your clients are your best prospects.