Latest Posts |
Even when you find the “marketer of your dreams,” both parties must work hard to keep the working relationship healthy, conflict-free, and (of course) delivering great results.
1. Set realistic expectations up-front for goals and deliverables.
2. Meet the team that will be working on your account.
3. Share as much as you can about your business.
4. Provide ongoing feedback — positive and negative.
5. Meet regularly to discuss results and course-correct.
6. If you encounter a problem, discuss (don’t scold).
7. Be specific when providing creative feedback. Statements like “I just don’t like it” or “it’s ugly,” don’t give your marketer much to act on.
8. Get together periodically to celebrate successes.
9. Pay on time. Late payers often don’t get the best work from their resources.
10. If you need to end a relationship, move quickly but be sure to honor contractual obligations and ensure your business reputation remains solid.
Nancy A. Shenker is a Contributing Editor to The New York Enterprise Report and CEO/Founder of theONswitch, a marketing company specializing in start-ups, transformations, launches, and social media. She is a late-life entrepreneur and changes her hair style frequently, proving that she is capable of radical change. She can be reached at nancys@theonswitch.com
Printer-Friendly Version
Email this page