With so many great options on the marketing landscape, there’s never been a better time to market a product or service.
Does it ring a bell, strike a cord, elicit a response like “Tell me more!” or “Ah ha! Just what I need!”? Your tag line and elevator pitch is a critical component to any branding program for your company and a necessary ingredient to a first meeting or first impression. So first, let’s take...
Networking has long been described as the number one way to get ahead; to increase sales, to find investors, and yes, even to find a job or new employees. We’ve all overheard people ask “How did you get that lead?” or “How did you hear about that opportunity?” And we’ve all heard people answer, “Oh...
If your business is incorporated, you can take a salary for the work that you do. Obviously, your company’s revenues are a big part of the decision on how much you can afford to take out of its coffers as compensation. Taxes are another important factor. C or S?
Small business loan approvals by big banks (more than $10 billion in assets) dropped to 10.9 percent in March, down from 11.7 percent in February. This number represents a 6.8 percent decline over a one-month period and from the 11.6 percent approval rate one year ago.
Note: I have been called Chicken Little, but having dealt with floods, steam pipes bursting, bugs, theft, and records being destroyed or discarded, sometimes it is worth listening to Chicken Little!
(Warning! This is a rant, and it has to do with the new burdens to small business marketing.)
Among the perennial debated issues in business is, “Is bigger better?” In one camp, you have those that say “grow or die.” In the other, they say that the size of your business should be a reflection of what you want as an owner. If you don’t want to have a big company and all of the headaches that...
Taxes may already be a fond memory for you if you’ve filed your 2011 tax returns, but unfortunately there’s no time to rest. The clock keeps ticking as tax obligations continue unabated for this year and beyond.
I previously wrote a post entitled How Do You Catch a Possible Customer's Eye discussing a simple device one business owner uses to get passers-by to stop and look in his store window.
Calling all film buffs! The Gotham Film Festival is looking for submissions for its second annual festival taking place on Wednesday, June 6, 2012 at the Friar’s Club.
To motivate employees, or not to motivate them? That is the question, which perhaps is not so silly in an economy still saddled with high unemployment. In normal times, this is a no-brainer. Of course it’s important to provide incentives to employees.
I recently attended the Marketing Executives Network Group (MENG)’s first-ever M3 Virtual Summit on mobile and location-based marketing, featuring top thinkers in mobile and communications.
I just finished reading a book called Abundance: The Future Is Better Than You Think by Peter Diamandis and Steven Kotler. It’s great. It is a powerful and compelling palliative for the pessi
I'm at the gym at 6:15am yesterday doing a plank. As I'm waiting for my 60 seconds to go by, I decide to check out our Twitter "mentions" on my iPhone and I see that @katelriley says that she can't wait to intern at @nyreport this summer.
Inbound marketing has taken center stage with social media, blogging, social media marketing, PPC advertising, and so on, and we all can agree that it is hard to measure.
About five months ago, a gym was built in my friend’s building. There was a lot of excitement from the tenants because it provided an on-site area for people to work out. Promotional signs were posted and each tenant received a letter about this great new gym that had come to the building, offering...
I have many relationships in the marketplace. Most were derived from spending the last almost 20 years marketing in the region, attending events, doing television news, radio interviews, mailings, and every other conceivable technique available. My firm gets most of its business from referrals and...
Congratulations to our longtime friends and colleagues at HJMT Public Relations Inc. who have recently been named “Social Media Icon” by the Fair Media Council (FMC) Folio Awards.
Is your marketing department ignoring Pinterest in hopes that it will be just another fad? Did you know that Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in its history? Not only is it the fastest growing social media site...