Among the perennial debated issues in business is, “Is bigger better?” In one camp, you have those that say “grow or die.” In the other, they say that the size of your business should be a reflection of what you want as an owner. If you don’t want to have a big company and all of the headaches that...
Taxes may already be a fond memory for you if you’ve filed your 2011 tax returns, but unfortunately there’s no time to rest. The clock keeps ticking as tax obligations continue unabated for this year and beyond.
I previously wrote a post entitled How Do You Catch a Possible Customer's Eye discussing a simple device one business owner uses to get passers-by to stop and look in his store window.
Calling all film buffs! The Gotham Film Festival is looking for submissions for its second annual festival taking place on Wednesday, June 6, 2012 at the Friar’s Club.
To motivate employees, or not to motivate them? That is the question, which perhaps is not so silly in an economy still saddled with high unemployment. In normal times, this is a no-brainer. Of course it’s important to provide incentives to employees.
I recently attended the Marketing Executives Network Group (MENG)’s first-ever M3 Virtual Summit on mobile and location-based marketing, featuring top thinkers in mobile and communications.
I just finished reading a book called Abundance: The Future Is Better Than You Think by Peter Diamandis and Steven Kotler. It’s great. It is a powerful and compelling palliative for the pessi
I'm at the gym at 6:15am yesterday doing a plank. As I'm waiting for my 60 seconds to go by, I decide to check out our Twitter "mentions" on my iPhone and I see that @katelriley says that she can't wait to intern at @nyreport this summer.
Inbound marketing has taken center stage with social media, blogging, social media marketing, PPC advertising, and so on, and we all can agree that it is hard to measure.
About five months ago, a gym was built in my friend’s building. There was a lot of excitement from the tenants because it provided an on-site area for people to work out. Promotional signs were posted and each tenant received a letter about this great new gym that had come to the building, offering...
I have many relationships in the marketplace. Most were derived from spending the last almost 20 years marketing in the region, attending events, doing television news, radio interviews, mailings, and every other conceivable technique available. My firm gets most of its business from referrals and...
Congratulations to our longtime friends and colleagues at HJMT Public Relations Inc. who have recently been named “Social Media Icon” by the Fair Media Council (FMC) Folio Awards.
Is your marketing department ignoring Pinterest in hopes that it will be just another fad? Did you know that Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in its history? Not only is it the fastest growing social media site...
As a bootstrapped start-up, our entertaining budget is decidedly small, yet I know from all my years in finance that networking is an essential part of building a business.
Hardly a day goes by in any business operation where a client or prospect doesn’t ask a question. Questions and answers are great content for your website and they help to drive inbound traffic from others searching for answers to those same questions. It is a good bet that if one person...
Monthly financial statements are the operational core of every business. So why do businesses struggle with the timely completion of these reports, which typically include an income and cash-flow statement, corresponding budgets to actual results, and a balance sheet?
I have always been a music lover. At a young age, my parents bought me my first instrument, an alto saxophone. By high school, I was playing in every type of band my school offered. Orchestra and marching band were fun, but I found jazz especially difficult. Other types of music had challenges, but...
People ask me, "What does it take to practice the 5 Buckets Principle?
It's often stated that the best ideas are the simplest ones, and in marketing, it is no different. Busy people in a cluttered world have no time to learn or decipher complex messages. Further, your message needs to be told numerous times before it sinks in.
You may have taken a look at your website lately to see where you can make some improvements, or are suffering with the nagging feeling that you may not be getting the leads you had hoped for. Squeeze pages and landing pages can help you with these challenges and goals. Simply stated, these...
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