With overseas manufacturing in place, our journey through distribution hell began. We apparently decided to go the DRTV route for distribution because it would require the least amount of financial investment on our part, as well as provide us with the feeling that someone was “taking care of us.”...
Now that we’ve got our simple (but robust) definition of “customer intelligence (CI),” let’s look at some examples to help flesh it out:
A topic that’s been coming up a lot lately among my friends and clients is the role of the sales manager. Let's be honest, it's a tough job. As a sales manager, you wear two bulls’ eyes; one on your front and one on your back.
I am asked that question a lot, and each time my answer is, “it depends.”
In a workshop held by my entrepreneur’s group, one of my colleagues, Seth Flowerman, founder and owner of Career Explorations, revealed his approach to finding talent. At first, I was exhausted just listening to the elaborate process.
The options on the Internet are overwhelming and the chatter is deafening. You don’t know where to start or what to do once you get there. Just when you think you are up to speed on social networking, bookmarking, and aggregating sites, dozens of more options that you have never even heard become...
Last week, we discussed ways to improve your website to achieve higher natural rankings on search engines such as Google and Yahoo. Now we continue this discussion focusing on the value of link building to further improve your organic status.
The Today Show Racktrap segment was a publicist’s dream come true!
I’m a member of the International Wizard of Oz Club. (That’s only one of my eccentric personal hobbies.) I’ve been a huge fan of the Oz books since my mother read many of them to me when I was a boy. (Most people know only L.
“A competitor of mine just sold his business.”
We continue this month's focus on digital marketing by discussing search engine optimization (SEO). SEO techniques can be employed by website owners to improve their natural ranking on search engines such as Google and Yahoo. Because site owners do not pay for clicks on naturally appearing search...
This is the big question looming in Washington, on Wall Street, on Main Street, and in neighborhoods throughout the country. Everyone wants job creation; and President Obama said so in his State of the Union Address, but many disagree on how to get this done.
So you started your company blog, now what? You need to get your blog seen by more people, more often, and get comments and start building a community. Check out these sites and register your blog. These are the communities in the blogosphere that have the most users and pack the biggest punch!...
So now we had three gold Racktrap samples and were faced with a challenge of Biblical King Solomon proportions: where should we send them to maximize our media coverage?
Here’s a name for you: Mihaly Csikszentmihalyi. Try pronouncing that one! (It’s a Hungarian moniker. Sounds like cheek-sent-me-high-ee.) Dr.
At the office, my nickname (or one of the nicer ones anyway) is "the gardener." Right now, you may be asking yourself how on earth I gained such a strange title. The truth is, while actual dirt and plants are far beyond me, I truly believe in (and often tell my team about) the importance of "...
Once we recuperated from our “eureka” moment of creating The Racktrap, the undetectable one-size-fits-all bra pocket, we needed to stop high-fiving each other long enough to decide….what now?
This month, I’ll write about a topic near and dear to my heart … digital marketing. I spend a lot of time on my web site, blogs, email marketing and Twitter so it won’t be difficult coming up with good content.
It was probably only a few years ago or less that you learned about Search Engine Optimization (SEO) and witnessed companies cropping up all over the world as specialists. Consultants and experts of this new field grew like wild fire. Keywords, Metrics, Listings, Linking, Coding and more became the...
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