“It takes too much time.” “There isn’t enough time.” “I’m running out of time.” “It’s time to make the donuts.” When I talk to companies or groups about implementing social media as part of their marketing efforts I am always hit with the objection that it takes too much time. Yes, engaging in...
Do you feel like you’re spending way too much time going from event to event without seeing a return on your investment? Or, do you spend way too much time and money hosting events without seeing anything in return?
I was an actor and singer for many years. Not a common background for a businessman. But I learned a lot that applies to my life as an accidental entrepreneur. (I'd better, since I have no formal training in business at all.)
The Patient Protection and Affordable Care Act of 2010, which was signed into law on March 23, 2010, and corrections to the Act, which were signed into law on March 30, 2010, will certainly change the health care landscape for small business owners. The big question is whether health care reform...
Everyone knows that sales is a tough profession. However, many salespeople unintentionally make their jobs even more difficult by making several common mistakes. Here are some articles we found that may help you identify areas where you are missing opportunities or can improve your technique to...
My errands this past weekend included a trip to Staples to buy binders and dividers. Although I believe in maintaining a greener office, and am a tidy file keeper and organizer using electronic tools, sometimes “old school” paper based systems are the most efficient time-savers.
I am currently reading Mitch Joel’s book Six Pixels of Separation, Everyone is Connected, Connect Your Business to Everyone. I am an avid reader and read a lot of new books about social media and marketing, and I often go back to some older books that serve as refreshers for business.
Here is a brief recap for those who haven’t been following our unbelievably entertaining blog for these last nine weeks.
A few weeks ago I wrote about the rarity of becoming a true overnight successes . I explained that success usually follows those who patiently work hard. Well, without discounting the value of this formula, I now write about someone who was able to skip this process due to good fortune.
Big city, big hearts, big ideas: From chocolate to palm leaves to elephant dung, New Yorkers are finding enterprising ways to make the world a better place.
Back in the early eighties I was watching Johnny Carson one night. The actress Shelley Winters was Johnny’s guest. Shelley Winters flounced herself out and sat her fat amplitude into the guest chair.
In my last post, I presented the idea of conducting a needs analysis and determining your return on investment (ROI) for any prospective training initiative(s). While many business owners believe in training, they should still run the numbers before doing so.
Last post, I talked about 7 important requirements for successfully creating and leveraging Customer Intelligence (CI). Today, I’d like to go back to an earlier thread and review 6 important, defining characteristics for CI:
What do fragrances and chocolate have in common? Aside from making great girlfriend and mom gifts, they are among the product categories that have been touched by entrepreneurial innovation and differentiation.
Karen, Jackie and I all had a strong gut feeling that The Racktrap was perfect for television and would make a compelling direct response commercial. We had visions of the spot being spoofed on ‘Saturday Night Live” with a trio of cast members mocking our Nu Yawk accents.
Business Owners, here is something that you do not want to do:
The Hiring Incentives to Restore Employment (HIRE) Act, which was signed into law on March 18, 2010, gives employers two new tax breaks for adding to their payroll. Will this induce you to create jobs?
Despite all the developments in technology over the last decades, the core techniques of prospecting have changed little. The key is to be consistent and focused. Here are five basic strategies to immediately generate new prospects.
There is a famous German novella I read in college called Kleider Machen Leute by Gottfried Keller.
Having had huge success AND failure with public Relations agencies, I often get asked by CEOs if their firm should hire one. Sometimes it is better to understand the reasons NOT to do something rather than doing it. So here are my top six reasons to not hire a PR Firm: 1. If You Are Going to Make...