“SIRI, where can I find organic mushrooms?” You’ve all seen the commercials for SIRI and are aware that smartphones are getting smarter. They perform on command and search for our answers. I’m just waiting for them to actually run my errands.
Being a salesperson can be a very exciting job. You get to meet lots of different people and personalities, many of whom give you support and hope and eventually become close friends. On the other hand, being a salesperson can be very challenging and boring. You can be out on the street all week...
Spring is often when we start making plans for summer vacation. I find that many clients find themselves visiting the same place, same house, same street, year after year. Although I do see the appeal in this trend, as it can be familiar and comforting, it often stands in the way of the...
The Small Business Administration’s New York district office recently honored nine New York entrepreneurs and business owners for their outstanding contributions to the small business community. The presentation of the Small Business Week Awards officially kicked off New York City’s National Small...
Recently, the Manta SMB Wellness Index found that many small business owners said they were planning to hire at this time last year, but the most of them (80 percent) have not. The survey also found that 45 percent do not plan to hire additional workers this year while one-third say it's too early...
With so many great options on the marketing landscape, there’s never been a better time to market a product or service.
Does it ring a bell, strike a cord, elicit a response like “Tell me more!” or “Ah ha! Just what I need!”? Your tag line and elevator pitch is a critical component to any branding program for your company and a necessary ingredient to a first meeting or first impression. So first, let’s take...
Networking has long been described as the number one way to get ahead; to increase sales, to find investors, and yes, even to find a job or new employees. We’ve all overheard people ask “How did you get that lead?” or “How did you hear about that opportunity?” And we’ve all heard people answer, “Oh...
If your business is incorporated, you can take a salary for the work that you do. Obviously, your company’s revenues are a big part of the decision on how much you can afford to take out of its coffers as compensation. Taxes are another important factor. C or S?
Small business loan approvals by big banks (more than $10 billion in assets) dropped to 10.9 percent in March, down from 11.7 percent in February. This number represents a 6.8 percent decline over a one-month period and from the 11.6 percent approval rate one year ago.
Note: I have been called Chicken Little, but having dealt with floods, steam pipes bursting, bugs, theft, and records being destroyed or discarded, sometimes it is worth listening to Chicken Little!
(Warning! This is a rant, and it has to do with the new burdens to small business marketing.)
Among the perennial debated issues in business is, “Is bigger better?” In one camp, you have those that say “grow or die.” In the other, they say that the size of your business should be a reflection of what you want as an owner. If you don’t want to have a big company and all of the headaches that...
Taxes may already be a fond memory for you if you’ve filed your 2011 tax returns, but unfortunately there’s no time to rest. The clock keeps ticking as tax obligations continue unabated for this year and beyond.
I previously wrote a post entitled How Do You Catch a Possible Customer's Eye discussing a simple device one business owner uses to get passers-by to stop and look in his store window.
Calling all film buffs! The Gotham Film Festival is looking for submissions for its second annual festival taking place on Wednesday, June 6, 2012 at the Friar’s Club.
To motivate employees, or not to motivate them? That is the question, which perhaps is not so silly in an economy still saddled with high unemployment. In normal times, this is a no-brainer. Of course it’s important to provide incentives to employees.
I recently attended the Marketing Executives Network Group (MENG)’s first-ever M3 Virtual Summit on mobile and location-based marketing, featuring top thinkers in mobile and communications.
I just finished reading a book called Abundance: The Future Is Better Than You Think by Peter Diamandis and Steven Kotler. It’s great. It is a powerful and compelling palliative for the pessi
I'm at the gym at 6:15am yesterday doing a plank. As I'm waiting for my 60 seconds to go by, I decide to check out our Twitter "mentions" on my iPhone and I see that @katelriley says that she can't wait to intern at @nyreport this summer.
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