| Date | 05/30/2012 - 6:00pm |
| Location | Manhattan |
| Address | SUNY Global Center, 116 East 55th Street, New York, NY 10022 |
| Category | Seminars and Workshops |
| Description | Please join us on Wednesday, May 30 as Mr. Doctoroff presents his newly released book and discusses:
• Key traits of the enduring and distinct Chinese worldview • The mindset of modern Chinese consumers • The intersection of Chinese commerce and culture • The secrets to positioning a brand for the Chinese market
Date and Time: Wednesday, May 30, 2012 Time: 6:00 pm- 8:00 pm
The program is $30 which includes a copy of What Chinese Want.
REGISTER ONLINE: http://levin.suny.edu/cibusiness/cibofferings Tom Doctoroff Northeast Asia Area Director & Greater China CEO, J. Water Thompson Tom Doctoroff is a leading authority on marketing in China and Chinese consumer culture. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio and is frequently featured in publications ranging from the Financial Times to The Wall Street Journal and The New York Times. |
| Contact | Levin Institute |
| Contact E-mail | confucius.business@suny.edu |
| Contact URL | http://levin.suny.edu/cibusiness/cibofferings |
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