Small business expert Rob Basso is the founder of BassoOnBusiness.com, a web-based community dedicated to inspiring the entrepreneurial spirit and getting American businesses back on their feet. He is the president and owner of Advantage Payroll Services, the region’s largest independently owned payroll provider, and the author of The Everyday Entrepreneur. He can be reached at bassorob@bassoonbusiness.com and make sure to purchase your copy of The Everyday Entrepreneur today!
Articles by Robert Basso
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How to turn two businesses into one smoothly running company
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A business continuity plan that worked
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3 tips for learning from a loss
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There’s a delicate balance between praising and criticizing your sales team
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Too busy to take a break? Here’s why you should
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Catchy jingles and other marketing messages that bring back memories create lasting impressions
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How a hold button disaster taught one entrepreneur to make the best of a bad situation
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Acknowledge your accomplishments to make yourself a better business owner
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Has your great idea ever gone sour? You’re not alone.
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As a business owner, your time is valuable. Make the most of it.
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What do your clothes say about you?
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A little preparation can make a small marketing campaign go a long way
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A simple and effective technique to help you make those life-changing decisions
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Why people value relationships but buy products and services
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How to get rid of who’s not working to make your company work
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We sweat the struggles, but what about the minor milestones that help our biz stay alive?
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6 Questions to Determine Your Brand
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3 ways to jumpstart your business into the New Year
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Helping someone else can help your own business grow
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Learning to delegate can help your company grow quicker and smoother
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