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In my last post I mentioned how Little Airplane Productions received help from government trade organizations to expand globally. I just had a great conversation with Jordan Finger, CEO of Ardis Health who is another panelist at our May 25 event who received a lot of help from his UK supplier.
Among other things, Finger’s supplier educated him on the opportunity in Europe and set up meetings with partners and vendors. In fact, he depended on his supplier to find and vet his fulfillment vendor. Finger also mentioned how he scaled very quickly by using different forms of online advertising despite issues like being a foreigner setting up a new company andmerchant bank issues, as well as a UK postal strike.
To hear Finger, Brown and swimwear designer Rhona Sutton discuss their experiences expanding their businesses overseas, sign up now, as seating is limited.
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Robert Levin is the Editor-in-Chief and Publisher of The New York Enterprise Report. Levin has extensive experience with midsize and small businesses, having previously held CEO, CFO, and COO positions with companies in several industries. He is also a contributor for The Huffington Post. Levin can be reached at rlevin@nyreport.com and (212) 307-6760.
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